Nearly half of nutrition content on Instagram contains inaccuracies. The problem isn't a lack of information, it's the absence of a way to evaluate it. This piece breaks down why nutrition advice contradicts itself so often, and introduces the three questions I use to separate real evidence from compressed, commercialised noise. Including two real examples: fibremaxxing, and what carnivore content leaves out.

Health isn’t created by what you remove, but by what you include. “Free-from” labels can look virtuous, yet often deliver less nourishment. Your body doesn’t read marketing — it responds to protein, micronutrients, and food structure. Focus on composition, not promises.